AAA is hiring for a Digital Business Partner to join the team!

Position Summary:

This role is responsible for supporting the digital journey and response channel needs of the business lines. The Digital Business Partner oversees the development and execution of the strategic and tactical digital journey experience for each business line. The role is responsible for generating online revenue, increasing the number of online interactions with each visitor and continuously enhancing the user experience and member relationship.

The Digital Business Partner assists with the development of the pathways for communication and teamwork so that digital fits seamlessly into the organization as a marketing and response channel. They will also institutionalize website usability analysis and a user- centered design approach for ongoing website improvement. This role represents the Digital team by participating in, or leading key strategic workgroups.

At AAA, your success is our success. What we can offer you:

• A competitive salary commensurate with experience

• Annual Bonus + Annual Merit Increase Eligibility

• Hybrid schedule available

• Health & Life Insurance

• 3+ weeks of paid time off accrued during your first year

• 401(K) plan with company match up to 7%

• Professional development opportunities and tuition reimbursement

• Paid time off to volunteer & company-sponsored volunteer events throughout the year

• Other benefits include a free AAA Premier Membership, Health & Wellness Program, Health Concierge Service, and Short Term/Long Term Disability

What You'll Do:

• Develops and implements strategic Business Plans that includes a competitive analysis, a digital marketing plan and a distribution channel plan for each key business line.

• Proactively build and establish strong relationships with Business Line stakeholders as well as the Digital community to understand their needs, requirements and challenges.

• Responsible for driving the full Digital journey strategy into tactical project prioritization.

• Work with business lines to report on digital performance metrics. This includes creating and analyzing complex non-recurring reports including from third party vendor databases.

• Lead the creation of innovative long-term digital enhancements and explore new digital business opportunities within the automotive sector, focusing on car care and roadside assistance.

• Strategize ways to integrate cutting-edge digital technologies to improve customer experience, expand services, and increase engagement and retention through our digital platforms.

• Grow Digital as a distributions channel for generating new revenue, offer new products and services to Members, and attract and retain new Members.

• Keep up to date on Digital Business best practices and provide continuous improvement of digital strategy and processes.

• Opens communication between the business line, technical teams, and other cross-functional groups to define and collect business requirements for all digital solutions and enhancements. business and technical enhancements

• Responsible for managing the development process, including consumer research, discovery, business requirements, development and testing, for all assigned business line applications.

• Perform day-to-day maintenance of content by coordinating acquisition of content from various sources, write content when necessary, quality check and publish.

• Work in cooperation with National Office goals and strategies; maintain compliance with National guidelines.

• Deliver effective presentations and conduct training on new technology.

• Edit and proofread all content before production to ensure consistency, accuracy and high quality of web content.

• Research and propose new content with favourable member value and ROI.

• Other duties as assigned

Minimum Qualifications:

• Bachelor’s degree from a four-year college or university or equivalent

• Minimum 10 years of experience in Marketing or Internet Management required.

• Capable of consulting with key business line contacts and Technical Manager to formulate content development strategy and implementation plan.

• Familiar with Support Applications using: Photoshop, Adobe Acrobat, & Adobe Analytics

• Proficient use of Microsoft Office such as: Word, Excel, PowerPoint

• Strong analytical & project management skills

• Ability to prioritize and multi-task

• Effective written and oral communication with strong proofreading, editorial & web publishing skills

• Excellent Professionalism and Integrity; strong interpersonal & teamwork skills

• Experience with designing, developing and testing web applications & web pages

  AAA Club Alliance (ACA) is an equal opportunity employer.

Our investment in Diversity, Equity, and Inclusion:At ACA, we are committed to cultivating a welcoming and inclusive workplace of team members with diverse backgrounds and experiences to enable us to meet our goals and support our values while serving our Members and customers. We strive to attract and retain candidates with a passion for their work and we encourage all qualified individuals, regardless of race, color , gender, identity, veteran status, sexual orientation, physical ability or national origin, to apply.

Job Category:

Marketing

Work from home or Remote positions primary residence must reside within the footprint that AAA Club Alliance Inc. operates. Our club is located in Washington DC and 13 states including Connecticut, Delaware, Indiana, Kansas, Kentucky, Maryland, New Jersey, Ohio, Oklahoma, Pennsylvania, South Dakota, Virginia, and West Virginia.

AAA Club Alliance is the result of AAA Mid-Atlantic, AAA Allied Group, AAA Oklahoma/South Dakota, and AAA Ohio Automobile Club joining, now representing nearly six million members in 13 states and Washington, DC. We’ve created an environment where you can look forward to coming to work and interacting with compassionate people who enjoy what they do and love supporting their team.

We’re dedicated to keeping our Associates fulfilled and helping them feel secure. With such a diversity of products and services, our Associates have the opportunity to fulfill customer needs while advancing their own career. So that leaves one question, are you ready to make a difference? (https://cluballiance.aaa.com/about/careers?pcrdl=true)

Are you being referred to one of our roles? If so, ask your connection at AAA Club Alliance about our Employee Referral process!

We recognize that you don’t stop being a parent, caretaker, pet owner, or student because you’re at work. We give our Associates the option to customize their experience in order to suit their individual needs and interests. We offer a wide array of benefits that give our Associates piece of mind– even after retirement. You can view our virtual benefit fair here. (https://www.virtualfairhub.com/AAAClubAlliance/public/welcome)

AAA Club Alliance complies with federal, state and local disability laws and makes reasonable accommodations for applicants and employees with disabilities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please direct your inquiries to jobs@aca.aaa.com.