This is a 7 month fixed term contract.

As a Brand Marketing Executive, you will be hands-on working end-to-end across Brand campaign strategy, planning, execution, optimisation, and reporting. From collaborating with our Brand Marketing Managers, design team, digital specialists, and wider business, to building marketing plans and analysing campaign performance across channels, you’ll be a positive, creative, and data-driven marketer, eager to make an impact in our marketing mix with the aim of improving reach, engagement and sentiment across brand activity.

Key Accountabilities

• Implement customer-focused multi-channel marketing campaigns to increase engagement, reach and sentiment across our brand activity.

• Test, measure, report and improve performance across all channels.

• Implementing A/B testing to review best approach, changing creative, copy, format, etc. to improve ROI and performance.

• Optimise landing pages based on performance insights.

• Support the Brand Marketing Managers to execute end-to-end campaigns through all phases of the campaign lifecycle, including some creative development, audience segmentation and targeting, campaign execution, tracking response, follow up, reporting, etc. using the full marketing mix.

• Work to define lead journeys for customer segments and create lead management and lead nurturing tactics.

• Delivering all marketing activities to the highest quality, on time, within budget and meeting campaign KPIs and goals.

• Monitoring KPIs to identify issues and opportunities for growth.

Matrix Working

• Work with the Design team to optimise and test creative approach.

• Collaborate with the web content & strategy experts to deliver website improvements.

• Feedback campaign performance and insights and collaborate with the Brand Marketing Managers on strategy.

• Work closely with the Performance team to keep up to date with the latest innovations and channel optimisations taking place in the wider team and feed learning into brand plans.

Main Job Dimensions

• Deliver on growth and commercial targets -Continually seek ways to drive MQL generation and revenue contribution through brand campaigns and initiatives - and prove our part in this.

• Building Customer Loyalty - Building productive customer relationships through regular and engaging thought leadership content.

• Communication - Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message.

• Continuous Learning - Actively identifying new areas for learning; regularly creating and taking advantage of learning opportunities; using newly gained knowledge and skill on the job and learning through their application.

• Innovation - Generating innovative solutions; trying different ways to deal with problems and opportunities.

• Operational excellence -Drive a culture of impact, data-driven decision-making, and prioritization.

Essential skills, qualifications, and experience

• Multi-channel digital campaign management experience, including some budget management and ROI analysis.

• Knowledge in website analytics tools such as Google Analytics.

• Driving marketing success from customer insights.

• Have some experience working with Pardot and Salesforce or similar marketing automation and CRM tools.

• Passionate about performance marketing and curious about new strategies and channels to build a digitally engaged audience.

• Proactive and eager to learn attitude, with the capacity for independent initiative.

• A passion for customer experience - reviewing products, customers and market dynamics and aligning these to connect the right prospect to the right product or service.

• Excellent written and verbal communication skills.

• Ability to manage and priorities multiple campaigns and projects at once.

• Results-driven with the energy and resilience to make things happen.

• Commercial mindset.

• Able to seek support from managers in an effective and timely manner.

Your rewards & benefits

We know you’ll do great work, so we give a lot back with some of the best benefits in the business. We know one size doesn’t fit all, so our workplace programs meet the different needs of our diverse teams, and their families, too.

Please see our attractive UK benefits here: Pearson Jobs - Benefits

What to expect from Pearson

Did you know Pearson is one of the 10 most innovative education companies of 2022?

At Pearson, we add life to a lifetime of learning so everyone can realize the life they imagine. We do this by creating vibrant and enriching learning experiences designed for real-life impact. We are on a journey to be 100 percent digital to meet the changing needs of the global population by developing a new strategy with ambitious targets. To deliver on our strategic vision, we have five business divisions that are the foundation for the long-term growth of the company: Assessment & Qualifications, Virtual Learning, English Language Learning, Workforce Skills and Higher Education. Alongside these, we have our corporate divisions: Digital & Technology, Finance, Global Corporate Marketing & Communications, Human Resources, Legal, Strategy and Direct to Consumer. Learn more at We are Pearson.

We value the power of an inclusive culture and also a strong sense of belonging. We promote a culture where differences are embraced, opportunities are accessible, consideration and respect are the norm and all individuals are supported in reaching their full potential. Through our talent, we believe that diversity, equity and inclusion make us a more innovative and vibrant place to work. People are at the center, and we are committed to building a workplace where talent can learn, grow and thrive.

Pearson is an Affirmative Action and Equal Opportunity Employer and a member of E-Verify. We want a team that represents a variety of backgrounds, perspectives and skills. The more inclusive we are, the better our work will be. All employment decisions are based on qualifications, merit and business need. All qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We strive for a workforce that reflects the diversity of our communities.

To learn more about Pearson’s commitment to a diverse and inclusive workforce, navigate to: Diversity, Equity & Inclusion at Pearson.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

Note that the information you provide will stay confidential and will be stored securely. It will not be seen by those involved in making decisions as part of the recruitment process.

Job: MARKETING

Organization: Assessment & Qualifications

Schedule: FULL_TIME

Workplace Type: Hybrid

Req ID: 15062

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