Job Description :

Senior Brand Manager - Luxury Malts

Location: Madrid

Type of contract: Permanent

From Arthur Guinness to Johnnie Walker, our business was founded on people of outstanding character, and in 250 years, that has not changed. We’re the world’s leading premium alcohol company. Our brands are industry icons including Johnnie Walker, Baileys, Smirnoff, Ketel One vodkas, Captain Morgan, Don Julio, Tanqueray and Guinness. Our success is thanks to the strength of our people, in every role. That's why we trust them with our legacy and why we reward them with the career-defining opportunities that they deserve.

If you have a strong experience developing and implementing marketing campaigns in the French market but eager to start new adventure in Madrid, this one is for you!

About the Role

Diageo brand teams are the custodians of our brands and strive to ensure the future growth and success of said brand. This role sits within the Luxury category team and is responsible for the Malt Whiskies portfolio in France, with the ambition to accelerate the performance within the premium whisky category.

In this role you will drive and project lead the creation of brand strategy and brand plans based on consumer, customer and shopper insights, build brand equity and help drive:

• Recruitment/Re-recruitment – both from a customer and consumer perspective

• Scale –in all commercial elements of the brands, building strong relationships with the commercial teams on the ground to deliver above and beyondthe AOP

• Fame –making these brands the most talked about across the market. You will work with the Global Brand Teams, multiple agencies, cross-functional teams and partners to deliver on our salience and brand love objectives

• Physical Availability - the ability to see, find and trigger associated memories in a buying context, all resulting in success at the point of purchase

Top Accountabilities

• Lead cross-agency teams and foster new partnerships in developing the brand’s communication approach and execution in an omnichannel environment (on, off & 3rd space).

• Find, own, and build the role the brand plays in culture, working collaboratively with members of the Culture & Entertainment function.

• Shape the brand to thrive in a digital environment, develop long term digital strategy and social media plans.

• Lead the shadow P&L for the brands.Understand and respond to the drivers of your brand performance, working in partnership with the commercial teams to deliver the annual operating plan.

• Understand and lead pricing and promo strategy, margin mix and volume drivers.

• Translate strategies into admirably implemented plans that consistently beat the competition and gain share.

About You

• 7+ years of relevant marketing experience, with a strong background in the Luxury category or the French market .

• Successful management of senior collaborators, resulting in strong and positive outcomes.

• Holistic skills across various marketing growth drivers as well as a track record of delivering transformational business results.

• Comfort with dealing with ambiguity, complexity and working within a fast-paced, entrepreneurial and matrixed environment.

• A history of working across media, digital, experiential, PR, culture.

• Proven brilliant execution to high standards across various pillars of brand building.

• Strong commercial and numerical competence with attention to detail-

Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.

We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the outstanding contribution each person brings.

Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process and to perform essential job functions.

Worker Type :

Regular

Primary Location:

Madrid

Additional Locations :

Job Posting Start Date :

2023-10-12

With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.

Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.

With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.

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